PYYA

Clipper guide

How to cut a good clip

  1. 1Start with a strong hook in the first 2-3 seconds.
  2. 2Keep it short - 15 to 60 seconds, depending on the platform.
  3. 3Use subtitles or text overlays, many people watch without sound.
  4. 4Pay attention to good picture and sound quality, even for cuts from raw footage.
  5. 5Build a clear arc: beginning, peak, ending.

What companies expect

  1. 1Stick to the campaign's briefing.
  2. 2Use the required hashtags exactly as specified - otherwise your clip gets auto-rejected.
  3. 3Stay on the platforms allowed for the campaign.
  4. 4Provide your real caption/description when submitting.
  5. 5If a company rejects your clip, you can dispute it with a factual reason.